In the digital marketing era, Local SEO is non-negotiable and a well-constructed topical map can exponentially boost its potential.
So, what is a topical map exactly? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
The success of a topical map is determined by how well it targets the search queries of your audience. This knowledge can be utilized to select effective keywords that drive organic traffic and create topic clusters.
What should you get more info do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
After conducting appropriate keyword research, the next step is to build topic clusters centered around the primary keyword on each page. Every secondary keyword must be assigned its own sub-topic, all interlinked to guide back to the main pillar content.
Incorporating a topical map into your local SEO strategy can lead to immense benefits. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.